Real Estate Brand Palette
This is a test-page preview only. Each palette is grouped as its own “family,” with swatches + hex codes + two font directions.
Group 1
Private Capital
Font Option A
Discreet. Professional. Certain.
A private home buyer experience with clear terms, reliable timelines, and zero noise.
Font Option B
Quiet confidence, not urgency.
We purchase select properties directly and keep the process clean and straightforward.
Group 2
Architectural Minimal
Font Option A
Clean lines. Clear decisions.
A modern, no-drama sale: fair price, fast close, and respectful communication.
Font Option B
A quieter kind of buyer.
Minimal steps, transparent terms, and a process designed for certainty.
Group 3
Old Money Neutral
Font Option A
Calm, capable, and discreet.
Ideal for trust, estate, and inherited-home sellers who want a respectful process.
Font Option B
A better way to sell.
Fewer steps, clear timelines, and a buyer who follows through.